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Thoughts While Watching Apple’s New iPad Presentation

I like Apple products. Our family of four owns nine of their devices. I’ll always respect Steve Jobs for being a visionary and improving our taste. And I’ve enjoyed his keynotes a lot.

Yesterday, I was watching Tim Cook’s presentation of the new iPad. I saw a gray-haired fit man in black moving on stage passionately talking about his company’s great products. The audience cheered him with applauds. It almost felt like watching Steve Jobs.

It’s clear that Tim Cook spent substantial time on improving his presentation skills and rehearsing his talk. Of course, he’s not as good as Steve Jobs just yet. He needed to add more drama to the talk and shouldn’t have revealed the iPad that soon. Of course, I missed that famous Steve’s “And one more thing…”

But overall, Tim Cook did great on stage. The company does great. As bad as it sounds, people will forget Steve Jobs soon. The crowd needs to be entertained and get fed with new cool toys. As long as Mr. Cook (and his team) will deliver, the crowd will admire him.

Le Roi est mort. Vive le Roi! The king’s dead. Long live the king!

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More Stories By Yakov Fain

Yakov Fain is a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay. He wrote a thousand blogs ( and several books about software development. Yakov authored and co-authored such books as "Angular 2 Development with TypeScript", "Java 24-Hour Trainer", and "Enterprise Web Development". His Twitter tag is @yfain