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maaii Dials Up South By Southwest for US Launch

App Provides Free, One-Touch Calling to Exponentially Growing Number of Users Worldwide

AUSTIN, Texas, March 9, 2012 /PRNewswire/ -- maaii, the global integrated communications app that allows users to make free calls or send free chat messages to your contacts and social network friends, today officially launched in the US market. The announcement is being made in conjunction with the 19th annual South By Southwest (SXSW) Interactive Festival as maaii introduces the app to globally connected influencers and the developer community in the US for the first time. 

Since launching internationally in January, nearly one million people worldwide now use maaii every day to make free phone calls to other maaii users and send free chat or instant messages. Users can also call and chat for free with their Facebook friends that are also using the maaii application, anywhere in the world. As part of the current launch campaign, maaii is offering all users up to 100 free maaiiOut minutes recharged for free on a daily basis. Available for Apple's iPhone and the iPad in the Apple App Store, maaii is free and works over Wi-Fi and 3G /4G networks. An Android version of the app will be released in the coming weeks.

"Following initial word-of-mouth growth in international markets, we're excited about introducing maaii in the US for the first time at South By Southwest. Free local and international calling, to both maaii and non-maaii users, with device and Facebook contacts integration is a powerful communications experience," said Chris Lewis, Vice President at Maaii.com. "But this is just the start. We will expand on this service to include a wide range of integrated voice and messaging services that change the way people communicate, and the developer community will play an important role as we progress."

maaii plans a non-traditional approach when it comes to working with the developer community. The company's commitment to change the future of communication extends to the way traditional API rollouts happen. "At SXSW, we're looking to engage with the developer community in an effort to design a seamless and transparent program," added Lewis. "We know we need to build a relationship with this community in the US in order to help define and create a program designed by and for developers from the ground up."

How does maaii work?
The maaii app is simple. To download and get started, the user:

  • Downloads the app from the iTunes Store
  • Enters their mobile number (one time only)
  • Enters the access code for verification that is sent via SMS
  • Connects to Facebook (optional)
  • Views Facebook contacts after they are automatically loaded into the maaii FB contacts tab
  • Touches a friend's name in the maaii  contacts tab to make a free call anywhere in the world.
  • Dials a mobile or fixed line number to make a maaiiOut call to more than 200 destinations worldwide

The application can currently be downloaded from the iTunes Store globally. Users who don't have an unlimited data plan should check with their service provider to see if any additional charges may apply or use Wi-Fi.

Maaii at SxSW 2012
Maaii is also offering its users a safe and convenient way to navigate the SXSW show via the "maaii Ride @ SXSW" shuttle service.  The maaii Ride shuttle service will operate in a loop around the heart of the SXSW conference and will continue into the early hours of the morning to shuttle customers to major hotels after the evening events conclude. For more information on the maaii Ride shuttle, please visit our blog at http://www.maaii.com/en/blog/.

To become a fan on Facebook, go to http://www.facebook.com/maaii.limited. To follow maaii on Twitter, please visit https://twitter.com/maaii_limited.

To stay in touch with maaii from SXSW, follow and use the #maaiiSx hashtag on Twitter.

About Maaii Limited
Maaii (pronounced "My-ee") is a free mobile communications app for iOS and Android devices that combines voice calls, instant messaging, social network integration and other group sharing features. Maaii is the perfect way to stay connected with friends and family, over 3G or Wifi. Maaii features rich cross-platform connectivity, allowing users to register with their mobile number and make free calls to other maaii users, or call mobile and landline numbers worldwide with maaiiOut™. Maaii makes it easy to stay connected with friends by merging existing social network and mobile contacts into one application. For more information, visit http://www.maaii.com.

SOURCE maaii

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